How Much Does a Magento 2 Online Store Cost in 2025?

TL;DR: The same amount as building an offline store

Jokes aside, it depends on the size of the online store you’re building. 

In “Thinking, Fast and Slow” there’s an idea that a formula and statistics from previous successful projects is the best estimation for a new project. So I’m going to share with you some statistics I’ve collected since 2008 on how much it costs to build a new online shop with Magento 2 and how much it costs to maintain.

The Cost of Building a Magento 2 Shop

A small MVP project (like a kiosk around the corner): $3.500-5.500, 1-2 months. What you’ll get: a fast online shop with a 90+ page speed score thanks to the Hyva theme (its price is already included in the estimation). You’ll get a nice-looking online shop that follows the design guidelines of your brand. But the interface will look generic. It’ll be user-friendly, but if you’re going to sell exclusive designer clothing, you’d better invest more. The shop will be integrated with popular shipping companies (like UPS, USPS, and DHL) and will support popular payment methods (Braintree, PayPal, Mollie).

Medium-size project (like a regular-size supermarket): $150.000-200.000. This stage of business means it’s already a well-established business with a regular flow of revenue from online orders. A business owner wants to ensure he has a firm foundation for the growth ahead. In this range, our clients usually get a custom design for their shop, advanced search and filter options, and integrations with ERP and other business systems to automate the business as much as possible. Usually, there’s also bookkeeping software integration, marketing tools, etc. We’re making sure the code of the shop is optimized in such a way, so in case when it’s required, we’ll easily scale up the server capacity and/or server amount to handle the increased number of visitors.

Big project (like a chain of shops): $500.000+, 6+ months. In comparison to the medium-sized project, this tear usually means it will be an online shop for a well-established (most probably, international) brand. They’ll get hundreds or thousands of orders for sure because customers already know this brand and are willing to buy. The problems businesses solve in this stage of development are how to lower the cost of owning an online shop, how to automate as much as possible, add robustness to the business processes, etc. What you’ll get: advanced shipping options (same day delivery from the closest offline shop, or buy and pick from the closes offline shop the same day), custom payment methods (in case you’re getting a good deal from some small payment gateway company), integration with custom ERP systems, custom design (if you’re a big brand, you don’t want to look generic, you need an ousting unique design), ability to handle thousands and tens of thousands of online customers, custom product types, gifts, marketing features, advanced Google Analytics (maybe even server-side GTM tracking, if required by the marketing team), stock up to 1 million SKUs, etc.

Hosting Costs

Each website needs to be hosted on reliable servers constantly connected to the Internet. The easiest way to organize it is to rent a server from Hetzner, Digital Ocean, or Amazon. The bigger the number of visitors, the more powerful server (or even servers) is needed.

For a small MVP project, expect the hosting price to be less than $100 a month.

For a medium-size project, something around $100-$500 a month.

For a big project, $1000+ a month

Maintenance Costs

Most software in the world has flows in it. And it’s just a matter of time before a new software vulnerability will be discovered. You’ll need maintenance crevices, so developers will install required security patches, and do unavoidable chores like upgrading a piece of software, because, let’s say, UPS decided they don’t want to support their old API and they require everyone to switch to their new API or pay 100 times more for the old API calls. Or maybe a new law will appear, that will require all sites to show the so-hated cookie notice. That’s why you need to add the maintenance cost to your business plan spreadsheets.

For a small MVP-size project, we don’t really know. Usually, a small project either is terminated, because a business theory was proven to be wrong, or this project quickly grows to a medium-size project. 

For a medium size project, set aside $2000-$5000 a month. On average, you’ll spend around $1000 a year for security patches and software upgrades. The rest, according to our statistics, you’ll spend for different improvements (like you’ll find out that if you start packing wheels in two in one box, instead of packing them individually, you can save 20% on your shipping costs, and, therefore, we need to change the code, so UPS is informed how new shipments are packed).

For a big-size project, you’ll spend the same $1000 for security patches and software updates. But you’ll invest more in new features and complicated scenarios development, redesigns, special promotions, epic product lunches, etc. Set aside $5000-$15000 monthly.

Final Cost Summary

MVP

Initial development: $3.500-5.500

Monthly hosting costs: $100

Monthly maintenance costs: $100

Medium

Initial development: $150.000-200.000

Monthly hosting costs: $100-$500

Monthly maintenance costs: $2000-$5000

Big

Initial development: $500.000+

Monthly hosting costs: $1000+

Monthly maintenance costs: $5000-$15000

Why Cold Emails Promise “Cheap Magento Stores”

These prices may look way bigger than what you’ll get in cold emails from agencies reaching out to you. But you’d better trust statistics than marketing tricks. Or maybe these emails are not marketing tricks. It’s just we, as humans, always tend to underestimate the complexity and costs. Especially, when it comes to big numbers, as Daniel Kahneman writes in his “Thinking, Fast and Slow” when he speaks about the planning fallacy, optimism, and loss aversion.

Let’s Crunch Your Numbers

And I’ll be happy to talk with you about your project and help you crunch up the numbers. Schedule a free consultation: cal.com/vsushkov